The new Nike West London in Westfield brings the Nike Rise concept to life, and focuses on digital, personalisation, and connectivity. Sport Pulse brings real time Nike stories and moments to their floor-to-ceiling screens throughout the two-floor store, and also integrates Nike apps and messaging. TheirInside Track table lets you instantly read reviews to help you decide which product is right for you, and their customisation counter has west London stickers created by local artists. Bright, fresh, fast paced and instant, this store definitely feels like the future.